Enhance the community's image and marketing activities to support business and talent attraction.
The national public relations campaign will promote positive stories about Grand Island and Central Nebraska in national media, develop a positive self-image, encourage the community to be ambassadors, and increase engagement within the community improvement initiatives.
Long-range corridor improvement plans and signature gateway beautification projects will be developed to promote positive first impression upon entering community.
Proceed with updates to the Grand Island Chamber of Commerce and Grand Island Area Economic Development Corporation websites, and regularly update sites to reflect relevant information demanded by both internal and external audiences.
Realign marketing expenditures at the Grand Island Area Economic Development Corporation in a manner that is consistent with the findings of the Marketing Review, such that expenditures primarily focus on the most effective techniques including inbound marketing trips.
Proactively maintain strong relationships with NDED staff overseeing business recruitment and regional business development to ensure that state partners are well-informed of the assets in the Grand Island area, and the planned investments in the Grow Grand Island Business Development Strategy.